Ladbrokes launch new customer rewards

After a month long trial, Ladbrokes is set to launch its “Ladbrokes Life Adventure” gamification reward system during December, claiming a first of its kind in the UK.

Ladbrokes customers will collect coins when playing games which can be exchanged for guaranteed cash reward scratch cards across its sportsbook, bingo, Vegas and poker products.

“We’re delighted to be launching the Ladbrokes Life Adventure this winter,” said Pablo Grunbaum, chief operating officer for Ladbrokes Digital. “Our new rewards scheme is the most innovative and ambitious in the gaming industry and we are looking forward to introducing it across our full range of products in time.”

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