Ladbrokes launches live dealer games from Playtech

Online gambling technology and content provider Playtech, and its licensee the UK-based Ladbrokes online and land gambling group, have announced the launch of Live Games across both online casino desktop and mobile channels.

The launch enables Ladbrokes to distribute all of Playtech’s Live Games, across all platforms. The mobile platform will feature both HTML5 and native versions for iOS and Android devices, providing Ladbrokes with a comprehensive solution.

Developed with cutting edge broadcasting technology, Playtech’s Live Games are created with high video quality, enabling players enjoy an identical quality to that provided on desktop devices, a spokesman said this week.

Featuring the largest private area Playtech has created to date, Ladbrokes has provided its players with an exclusively branded Live preserve. Players will also be able to join live game tables via the lobby stream with just one click.

Playtech says the fully dedicated area appeals to high rollers and novice players alike and offers Ladbrokes the opportunity to leverage their presence and positioning with branded and customised content to deliver an improved player experience.

The new Multi-Game interface launched is designed to maximise player value which will allow Ladbrokes’ players to play any three games simultaneously via a single window where the games or game tables can be easily swapped using a user friendly interface. The mobile native version also contains a unique lobby stream where players can tap any table to join.

Aviv Nankin, Playtech’s head of Live Games, says:, “With its branded clickable private area live stream and full support for all mobile devices, I am certain Ladbrokes will see the positive results of this launch in no time. Our product definitely represents the next generation of Live.”

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