Online and land betting group Ladbrokes has announced its agreement to become the official UK betting partner to English Premier League football club Burnley FC.
The three-year deal is part of Ladbrokes’ continuing profile expansion in British football, the company said in a statement this week, revealing that the agreement includes the provision of betting points at Burnley’s 22,000 capacity Turf Moor stadium, along with a strong in-stadium brand presence and exposure on the club’s digital and social media channels.
A Ladbrokes spokesperson said that the group will support club community and grass roots football initiatives in a dynamic partnership.