Ladbrokes and SBOBET in English football deals

UK bookmaker Ladbrokes and Notts County Football Club (NCFC) have partnered in a one-off shirt sponsorship deal for the Capital One Cup encounter with Liverpool.

Ladbrokes’ logo will feature prominently on the “Magpies” shirt front for the hotly contested round 2 fixture.

“We have enjoyed some fantastic relationships with high profile national brands during my time here at Notts County and I am delighted to see that extend further still with the addition of Ladbrokes for this game against Liverpool,” said NCFC Chairman Ray Trew.

In another of many recent football partnerships, SBOBET partnered with Southampton Football Club becoming its official Asian betting partner.

Dominic Fawcett, Chief Commercial Officer at Southampton Football Club, said of the partnership: “We look forward to working together, and also building our supporter base in the Asia region.”

“The English Premier League is viewed in over two hundred countries worldwide with an estimated audience of five billion, so the exposure is enormous. We also look forward to working with the Saints Foundation,” added Bill Mummery, Executive Director of SBOBET.

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