The Australian division of land and online gambling group Ladbrokes has signed three-year sponsorship deal with the Professional Golfers Association of Australia, and is now acknowledged as the body’s official betting partner.
The agreement gives Ladbrokes naming rights to the PGA Pro-Am Series and PGA Legends Tour.
David Pryles, general manager of the PGA said:
“To have an internationally renowned brand and market leader partner our Pro-Am, Legends events is a huge boost to professional golf in Australia. This alignment will benefit both PGA Professionals as well as amateur golfers and it’s great for the profile of our sport.”