Ladbrokes to take on IGT online games

The UK online gambling group Ladbrokes is to boost its players’ choice of internet casino games by taking on board the full games portfolio of International Game Technology (IGT).

The agreement will see Ladbrokes.com’s games inventory augmented by some 120 online and mobile game titles, including branded games such as Star Trek: Against All Odds, Monopoly Plus and Elvis: A Little More Action.

“The agreement with Ladbrokes joins two of the world’s most successful gaming companies,” said Leigh Nissim, Europe, Middle East and Africa interactive commercial director for IGT, adding that his company would also be rolling out more mobile games for Ladbrokes in 2013.

Richard Poole, head of e-gaming casino and games products for Ladbrokes, said: “I am sure that our players will appreciate the extra quality we are bringing to Ladbrokes.com and we will be undertaking a comprehensive promotional campaign to launch the games.”

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