Ladbrokes takes SIS virtual gaming suite on board

Online betting and gaming provider SIS has signed a deal to deliver its portfolio of on-demand racing games to the UK land and online gambling group Ladbrokes – a move which will significantly increase the reach of the SIS Infinite Games product.

Ladbrokes customers will now have access to six times more betting opportunities compared to traditional scheduled virtuals, a company statement claimed Thursday.

The deal comprises SIS’ full second generation gaming offering, including horse racing, greyhounds, cycling, motor racing and motorbikes.

Marc Thomas, head of product for SIS, said: “SIS Infinite Gaming is forging a new role for virtuals in the online market, providing a cross-sell product between casino and sportsbook.”

The second generation of SIS Infinite Games, which launched in April, allows players to choose from three camera views, including a TV broadcast angle, an overhead drone view, and a ‘ride on’ view – a first for virtuals – which puts them at the heart of the action with their chosen rider or driver in motorcycling and motor racing games.

SIS has also added a full screen option, making it easier for players to view the on-demand racing games more clearly.