Ladbrokes reappoints Walker Media

Following a competitive review that ran alongside a review of its creative business, Walker Media has been reappointed by Ladbrokes to handle its GBP 9 million media planning and buying account.
Campaign live reports that agencies were partnered with media agencies during the pitch process in order to offer Ladbrokes an integrated solution.
Ladbrokes plans on revamping its brand by investing GBP 50 million over the next two years .

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