Las Vegas From Home launches new Facebook casino product

Online gambling industry veteran Las Vegas From Home.com Entertainment Inc. has entered the social gaming scene with the launch on Facebook of Real Vegas Casino.

A company spokesman said that LVFH will launch additional games under the Real Vegas Casino brand shortly, coinciding with a specialised marketing campaign.

To view the social game application, https://apps.facebook.com/realvegascasino/.

The new product provides players with a selection of social features combined with quality casino games for free, with virtual currency in the form of Facebook Credits available to extend and enhance game play. All pay-outs are in virtual currency to keep the business legal.

The software presents the casino action in1080p High Definition, with a games inventory that includes interactive casino games such as blackjack, roulette, Texas Hold’em and video slots.

According to a recent report released by BI Intelligence, the US social gaming industry will pass $5.5 billion in 2015, fuelled primarily by the sale of virtual goods. Top companies in the social gaming market have launched games that currently have millions of monthly active users, generating substantial revenues, and a growing number of major gambling companies are moving into the sector.

LVFH president and CEO Jake Kalpakian has also given an update on the company’s Mexican transaction with EMEX . Apparently good progress is being made, and there has been growing interest including enquiries from an as yet unidentified but reportedly major group.

EMEX’s gaming permit issued by the Mexican General Office of Games and Drawings/Lotteries, and is valid until May 24, 2030.