Lazyland social network intro for Intralot

Intralot Interactive has entered the social gaming world with the debut of its Lazyland Social Gaming Suite, no doubt anticipating as successful a product as International Game Technology’s DoubleDown Casino offering.

The Lazyland Social Gaming Suite is a partnership between Intralot and the social gaming company Lazyland. It offers a complete gaming experience that leverages a flexible gaming architecture based on the virtual goods economy while seamlessly integrating Intralot’s money-play suite of products.

Intralot hopes to reach new audiences, increase customer loyalty and raise casual gamers’ awareness and familiarity with real-money products through the initiative.

George Zenzefilis, General Director of INTRALOT Interactive, commented: “INTRALOT can now provide a social gaming suite designed to give players the most social and fun gaming experience and offer them new ways to connect with other people.

“We were really pleased with the interest our new Lazyland suite attracted during its launch at EiG 2012 in Barcelona, and after its successful implementation in Italy we are looking forward to introducing it to other local markets as well.”

Intralot Italia was the first to launch the new suite in the Italian market under a new brand “Giochi di Intralot”.