Online gambling companies in football deals

LBApuestas, a Spanish sportsbook subsidiary in the Ladbrokes group, and the online gambling group Cirsa both signed sponsorship agreements with Spanish football clubs this week.

For Cirsa it was a case of renewing its shirt sponsorship deal with La Liga club Real Betis Balompié, which will carry the company’s Cirsa.es online gaming brand until the end of the current season.

The LBApuestas deal with Valencia CF will see the online gambling firm become the club’s official betting partner over the 2012-2013 season, extending LBApuestas’ sponsorship of the ‘beautiful game’ (it already has an agreement with RCD Espanyol)

A company spokesman said the increased sponsorship and advertising activity in Spain was designed to expand the sportsbook’s footprint in a desirable market.

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