Legal victory for online German firm

German internet gambling operator, Tipp24 AG has secured a notable legal victory against the German States Treaty in a case heard by the Administrative Courts in Halle this week.
The court found in the operators favour by declaring the central restrictions of the German State Treaty on Games of Chance to be inapplicable.
The court ruled that there was no need for Tipp24 to obtain special permission to broker lotteries, specifically the Lotto 6 Aus 49, over the internet while finding the German State Treaty on Games of Chance to be inapplicable ‘due to a lack of coherence and consistency’.
“This is a very positive decision for Tipp24.  With this initial essential decision by a German court, after the most recent decisions of the European Court Of Justice on the German gaming laws, we see ourselves confirmed in our plan to resume business in Germany as soon as possible.” said Hans Cornehl, Chief Executive Officer for Tipp24.
AD AGENCIES IN THE HUNT FOR WILL HILL’S GBP5 MILLION
UK gambling group extending its in-house marketing effort
The UK online and land gambling group William Hill plc has apparently departed from its in-house driven marketing policy by confirming that it is in the market for an advertising agency to handle some GBP5 million of its promotional business.
Advertising media in the UK this week reported that agencies will be keen to land the account, which will be predominantly focused on the company’s internet gambling marketing.
It’s not the first time that Will Hill has outsourced – earlier this year it awarded a contract to The Bank agency, but now reportedly needs additional external back-up as it expands its online activities.
Company sources said that The Bank would remain the priority external partner following its success with the “I Will” campaign and major projects supporting the firm’s involvement in the football World Cup. In 2009, Will Hill also took on the Manchester-based agency BJL to produce online gambling TV ads .
Kristof Fahy, group brand and marketing director for William Hill told marketing media: “This is an exciting time for us. Continued growth will be our focus, and we have a pipeline of innovative products to bring to the market. An expansion of our agency roster will ensure that we continue to create great campaigns in 2011 and beyond.”
Reports are that William Hill has already invited a number of agencies to pitch for the extended account in a process headed by in-house manager Alex O’Shaughnessy.

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