Leo Vegas’ new ad a conversation starter

LeoVegas’ new 30-second TV spot is unusual to say the least.

It’s a two part series dubbed ‘Carcass’ which features LeoVegas’ lion mascot wooing a carcass of raw meat on the dance floor.

Created by ad agency Now, the ad is sure to perplex some but Now executive creative director Remco Graham said the agency had worked with LeoVegas to create “something fresh, and importantly, something that felt different to the competition.”

That it does.

“We’re on a mission to let the world know about Leo Vegas”—mission accomplished, as what we’ve seen we can’t unsee—”and in a market with such fierce competition, we knew we had to do something different to stand out,” U.K. Country Manager Shenaly Amin of Leo Vegas said.

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