Mobile casino operator LeoVegas will launch a new UK TV campaign Wednesday featuring actor, comedian and British cult hero, Johnny Vegas, alongside its own ambassador, Leo Vegas.
The new advert shows Johnny and Leo on the start of their journey as the two Vegas brand ambassadors in a 90 second spot scheduled to flight across mainstream channels including ITV and Channel 4.
The TV ad is the first in a year of planned activity for the brand, with Johnny and Leo set to star in a number of promotions throughout 2017.
“Johnny’s comedic background adds a different dimension to the marketing campaign and he’ll definitely help us take the gaming scene to another level,” Shenaly Amin, UK Country Manager, said.
The “Two Brand Ambassadors” theme will also be reflected in other areas of LeoVegas’ marketing and social media activity.