LeoVegas innovates with Apple Pay and exclusive gaming content

Innovative online casino operator LeoVegas has added a new payment service and exclusive gaming content to its line-up.

Continually evolving the customer experience, LeoVegas has launched Apple Pay in the UK market offering facial recognition technology for login and payment. The company expects further roll-outs of the service in its other markets as regulatory requirements are fulfilled.

The operator will also launch several exclusive games under its new “LeoVegas Originals” portfolio. The content, developed in collaboration with a number of software development firms, including NetEnt and Yggdrasil, will provide customers a unique gaming experience. The first of the new portfolio games, titled ‘WitchCraft Academy’, was created by NetEnt.

In addition, as the FIFA World Cup nears, LeoVegas Sport has expanded its live streaming offering in the Nordic markets, and now provides access to around 10,000 live broadcast sport events.

“We have high innovative strength in LeoVegas, and these product innovations are all proof of the high level of effectiveness we are leveraging in our product development to create an elevated experience for our customers,” said Gustaf Hagman, group chief executive officer of LeoVegas.

“This is exciting as it stretches throughout the entire customer experience and I look forward to how “LeoVegas Originals” will be received.”