Leovegas launch pixel.bet



LeoVegas has been awarded its second Swedish license, and has launched a new brand, Pixel.bet into the newly re-regulated market.

The Swedish Gambling Authority granted Pixel digital Ltd a five-year gambling license for online casino and sports betting, which includes eSports wagering.

“With this licence we gain the opportunity to offer our product and passion for esports betting to the Swedish market. Moreover, we have added a truly exciting casino experience that we know customers will appreciate. This springboard in Sweden will also position us for continued expansion internationally,” Eirik Kristiansen, CEO Pixel digital Ltd, said.

“During a year when we focus on strong growth but also on cost efficiency, it is inspiring to see that pixel.bet is developing well and that we as a Group can benefit from our economies of scale with the sharing of resources and knowledge between our companies,” Gustaf Hagman, LeoVegas’ Group CEO, added.

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