LeoVegas launches new front-end platform

LeoVegas.com has launched its new front-end platform offering customers faster loading times and improved search engine optimisation (SEO) as it strives to improve the customer experience.

The improved CEO means customers will, in most instances, bypass affiliate sites and be taken directly to LeoVegas.com, the company said.

“We are investing further in state-of-the-art technology in order to continuously develop the customer experience and to create conditions for strong growth,” Gustaf Hagman, Group CEO of LeoVegas said.

“Together with our back-end platform, Rhino, we are maintaining our technological lead in the industry and continue to be the leading GameTech company by working with world class technology.”

The new platform has gradually been introduced over the past month and is now live in all markets served by LeoVegas.com.