Letou signs as official Asian betting partner for top Italian football club

Philippines-based and Asian-facing online gambling operator Letou has signed up as Internazionale Milano’s first Asian online gaming partner in a first move into Serie A sponsorship for the betting firm.

Letou will have the right to use Inter Milan’s logos and marks in its Asian promotions when the deal is implmented on August 18 with the start of Serie A. The betting firm will also secure stadium publicity and digital access to fans of the famous Italian football club.

Paul Fox, CEO at Letou, said in a statement announcing the deal: “The club’s great history, their fantastic international fanbase and the fact that Inter is back in the most important European competition, the UEFA Champions League, makes them ideally placed to support our continued growth in the Asian marketplace.”

Last season Letou sponsored UK club Swansea City in the Premier League. The company says that Inter has been growing its Asian presence, driven by Chinese owner Suning.

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