Lightning Box Games strikes William Hill deal

Sydney-based slot design specialist Lightning Box Games has signed an agreement to supply its content to William Hill’s licensed betting offices in the UK.

In the first instance, the deal will give the operator exclusive access to the Australian studio’s Silver Lion Deluxe and Panda Power Deluxe titles, following the commercial success of similar models online.

The roll-out across Hill’s 2,300 strong retail estate, over 9,000 gaming machines in the UK, is scheduled to begin in the second quarter of 2017, with more games to be made available thereafter.

Peter Causley, Lightning Box managing director and co-founder, said: “The agreement with William Hill which gives us an important breakthrough in the UK market, as well as the chance to do true omni-channel releases to William Hill’s online, mobile, and retail players.

“Our games have been popular with players and casino owners across multiple channels in Europe and North America, and I’m confident they will be well-received by British audiences too.”

Andrew Sackey of William Hill, head of product and content, said: “We’re eager to see how the first two games perform as omni-channel content for our online and land-based customers.”

Related and similar