Long running speculation on the submission of a proposal to ban gambling advertising during live sports broadcasts in Australia have come home to roost with news that Minister of Communications and the Arts, Mitch Fifield, tabled proposed legislation in the Federal Senate today (Wednesday).
Under the proposed law, gambling advertisements will be banned from five minutes before play until five minutes after play or 20h30, whichever comes first.
The wide ranging ban applies to commercial radio, online content services, SBS and commercial free-to-air television which, if promulgated, would come into effect from March 30 2018.
“The announced gambling restrictions will establish a clear safe zone during which parents and caregivers may have confidence that children will not be exposed to gambling promotions by viewing live sports,” Fifield said.