Livelogic for Pinnacle Sports

News on 3 Nov 2010

Betting tool developer, Bettorlogic have signed a further license agreement for their in-play bet stimulation technology, Livelogic.
Livelogic will offer Pinnacle Sports customers relevant ‘reasons to bet’, initially in football and tennis, but extending into a roster of North American sports later this year. Through their Connextra partnership, Bettorlogic will also provide Livelogic content in advertising banners placed amongst Pinnacle’s affiliate partners.
Livelogic generates around 40 in-play ‘bet prompts’ per football match, identifying interesting bet opportunities in real-time.
“We’re excited to welcome Pinnacle Sports as our latest Bettorlogic licensee. The Livelogic technology is working even better than we’d hoped – and we’re confident we can help boost the performance of their in-play platform,” said Mike Falconer, CEO of Bettorlogic.
Aly Lalani, Marketing Director of Pinnacle Sports says “This partnership further strengthens our in-play offering, highlighting our unique low-margin odds to this exciting and rapidly developing market. Complementing our focus on European sports, Livelogic will help us introduce even more European bettors to the advantages that the Pinnacle Sports pricing model offers.”

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