London-based sports data provider to seek U.S. opportunities

London-based sports data provider IMG Media has announced the debut of IMG Arena, describing it as an evolution of its global sports betting business.

IMG Arena specialises in bringing sport and the sports betting industry closer together, working with more than 250 sportsbook operators worldwide, providing always-on services including 24/7 live streaming and on-demand virtual sports products. Its data collection system ensures that the fastest and most accurate sources of data are delivered live from the action to the end user in less than a second.

IMG’s expertise in sports betting dates back to 2012, when it began developing a client and partner base of tier one betting operators and rights holders. Since then, IMG has created partnerships with more than 40 leading federations, including the ATP, MLS, Serie A, NHL, EuroLeague and the US Open. As the group’s reach has grown, it has added new layers of expertise, including ultra-realistic virtual sport products via a strategic investment in Leap Gaming in June 2018.

IMG Arena is led by Freddie Longe, SVP and managing director, whose career at IMG spans more than 12 years. Longe is supported by a senior team that includes industry veterans Max Wright and Brad van Wely.

Longe said Monday: IMG Arena will build on our existing advantages and offering to positively disrupt the market, with a strong fan-first innovation pipeline that drives incremental value to our clients and customers.

The move to IMG Arena underlines the business’s aggressive growth plans and a desire to expand our footprint in a range of worldwide markets, including the US as the region continues to regulate.”

IMG Arena processes official data for more than 45,000 sport events per year, the company clims. Among these data services are its tennis feeds, incorporating the ATP, WTA and ATP Challenger Tours, as well as three of the Grand Slams: Roland Garros, Wimbledon and the US Open. Data is entered directly from the umpire’s chair, meaning real-time, official, point-by-point data goes from court to fan in less than one second.

IMG Arena’s multi-sport streaming portfolio features a broad range of high-profile properties, including the English FA Cup, Football League and EFL Cup, Serie A and MLS (football), Roland Garros and US Open (tennis), EuroLeague (basketball) and NHL (ice hockey). In 2017, the business delivered more than 70 million hours of content and 39 million unique views.

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