Lotto Hero online lottery operational launch imminent

Malta-based online lottery Lotto Hero is set to go live with operators in the near future, according to a statement from CEO Richard Mifsud.

He claims the product is unique, offering players the opportunity to win hourly jackpots of at least one million Euros, and is now ready for operations after a year of careful development.

Mifsud says the first big operators to take Lotto Hero will go live before the end of the first quarter of 2018.

We have listened to feedback from those operators in order to make sure the user experience is as good as it can be, and that the performance of the game has been optimised.

Were very confident that the game will really capture the zeitgeist and offer our partners a genuinely competitive edge, as well as giving their players the chance of going from ordinary to extraordinary, he said Friday, adding that the product is designed to appeal to players across multiple verticals, as well as boost acquisition, retention, and an operators ability to cross-sell.

Lotto Hero is powered by Helio Gaming.

Based on traditional draw games, players select seven numbers and a card suit to be in with the chance of winning.

Players, who require no skill to play the game, just need to purchase a two Euro Lotto Hero coupon ahead of each draw, which will be made on the hour, every hour.

If the first attempt at winning does not succeed, Lotto Hero offers a second chance draw for players, increasing the chances of a win.