Lottoland joins SportCaller in launching new GBP 1 million ‘Jungle Jackpot’ game

Free To Play (FTP) game specialist SportCaller has announced a partnership with bet-on-lotteries operator Lottoland for the launch of Jungle Jackpot, a GBP 1 million jackpot FTP game set to roll out for the upcoming series of I’m a Celebrity Get Me Out of Here!, hosted by Declan Donnelly and Holly Willoughby.

Jungle Jackpot offers players the opportunity to win a million pounds sterling if they can correctly forecast the final placings of the 12 contestants in the smash-hit ITV programme, by predicting the order in which they will leave the jungle. A secondary daily prediction game, once the evictions start, will also provide players with the chance to win smaller rewards and cash prizes, based on their following of the show and what’s happening day-to-day in the camp.

The main jackpot will see Lottoland partner with some of the UK’s biggest digital properties to promote the game and reach a broad and highly social target audience, opening up the opportunity to introduce them to the value and innovation provided across Lottoland’s lottery betting and wider gaming products.

SportCaller MD Cillian Barry said Monday that the launch was the provider’s first foray into mass-media events in order to engage a new and truly mainstream audience.

Barry said: “It’s a real coup to be collaborating with Lottoland on a jackpot product which speaks to a broader demographic, over and above the sports betting community that is our usual focus. Our combined ability to deliver presents a genuine test case for FTP flourishing outside its original sporting-betting domain by bringing to market a game that will appeal to the wider general public.

“Novelty betting has been around for years with Paddy Power et al, but this game is now redefining novelty appeal for non-gambling-focussed users. Jungle Jackpot sets a new standard for the next generation of online media consumers – it’s fun, fast, accessible and instantly immersive.”

Nigel Birrell, CEO for Lottoland added: “The ability of SportCaller’s games to organically harness player engagement around sports events made them the perfect fit for this partnership. We’ve no doubt Jungle Jackpot will provide a real and immediate boost to both our acquisition and the cross-selling of Lottoland’s array of popular products.”

All games are fully compliant with global regulations, and are available across mobile and desktop channels on Jungle Jackpot. The Jungle Jackpot microsite hosting the games is geolocated to UK & Ireland players only, via SportCaller’s geo-restricting tech.

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