Startup esports betting platform, LuckBox, has strategically appointed professional esports broadcaster and video game broadcast host Paul Chaloner (aka Redeye) as an exclusive advisor and ambassador ahead of its launch later this year.
Chaloner is well known in the esports industry having broadcast in countries around the world including China, United States, Singapore, Australia and Denmark across numerous media channels.
Post launch, Luckbox will offer players opportunity to bet on leading esports including League of Legends, Dota 2 and CS:GO in a regulated environment.
Luckbox CEO Lars Lien said: “We are thrilled to have Paul on board. He is hugely respected in esports and, therefore, is the perfect fit for us.
“We want esports fans to know us as a trustworthy place to engage with their favourite games and working with Paul will help us convey that message.
“Also, we are looking forward to his input into the project, not least the product. No one knows esports like Paul and his contributions to the direction of our business will be invaluable.”