Lucky Casino changes hands  as liberalised Swedish market nears

Fortuity Holdings, the parent company of Viral Interactive, the operator of LuckyCasino, has confirmed that it has agreed to sell the assets of the brand to Glitnor Group.

The Glitnor Group is backed by a team of industry and Swedish based iGaming veterans. The acquisition of LuckyCasino positions Glitnor to capitalise further on the recent regulatory developments in Sweden and the opening of the online gambling market to private operators in 2019.

Together with the sale of LuckyCasino.com, Daniel Eriksson becomes head of business development for Glitnor and steps down as CEO for Viral Interactive.

Martin Prantner, director of Fortuity Holdings, said in a company statement Sunday: “We’re delighted to have concluded this deal for the LuckyCasino brand which is powered by the Finnplay technology.  We believe Johan and his team are uniquely placed in the market, given their track record of managing and scaling online casino brands in the past’

Johan Königslehner, Glitnor Group CEO said: “Our team has many years in developing high-growth B2C casino brands such as Vera&John in emerging and mature regulated markets.  We are tapping into the fast growing pay and play concept developing in Sweden and Finland with no account creation needed and instant withdrawals. We believe this concept is part of the future and shall be successful in the regulated Swedish market next year.”

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