Luxbet to launch social betting app

Tabcorp-backed Australian bookmaker LuxBet is set to launch a social betting app in partnership with social sportsbetting network Favourit.

The partnership will allow Luxbet customers to compete and copy expert punters on the Favourit platform as well as tapping the crowd’s knowledge on outcomes of popular sports events.

Favourit.com, launched mid 2012, sways away from the traditional sports betting format by adding a social competition focus while additionally providing info on live stats, scores, social data, trends and expert insights into sports events.

“Luxbet has quickly moved into the social space by giving customers the best experience across multiple channels. We’re excited to have them join Favourit’s offering to Australian users, letting Luxbet customers compete or copy the experts” said Toby Simmons, chief executive officer of Favourit Global.

Luxbet General Manager, Andrew Vouris added “As a progressive brand, we are constantly looking at opportunities to expand and improve on how our members are able to interact with the Luxbet product.”

The Favourit platform runs across web, mobile and tablet.