The German Ice Hockey Federation eV (DEB) has announced a new sponsorship agreement with digital sports betting company LVbet.
During the one-year agreement, LVbet will serve as “DEB Official Partner” as well as “Official Partner of the German National Ice Hockey team.”
The LVbet brand will gain exposure through televised sporting events, as well as on billboards, video displays and promotional areas within all DEB arenas. Furthermore, LVbet will be granted a number of match tickets and an official presence on the sponsor wall.
Robert SchÜtt, head of marketing at DEB, said, “Through this partnership with LVbet, we acquire a first-class, well-known ally in the sports betting market. LVbet’s commitment to us is testament to the steady rise in popularity of the national ice hockey team in recent years.”
Marek M. Czekalla, business development manager DACH at LVbet, said, “LVbet is extremely proud to be an official partner of the DEB. As a leading sports betting site, LVbet aims to be a global brand that represents excellence in gaming and sports. That’s why this agreement with the German Ice Hockey Federation is yet another step forward for us.”