LVS upgrades product

LVS, the sportsbook software provider acquired by the French online and land gambling giant La Française Des Jeux, will be demonstrating new and upgraded features of its Advanced Betting Platform live at EiG in Milan later this month.
The new sportsbook and racing platform has an intuitive new content management system, live betting video console and groundbreaking new tools for traders, a spokesman revealed this week.
The culmination of over ten years of continuous development, the Advanced Betting Platform (ABP) enables operators to build a bespoke site – 100 percent multi-lingual, multi-currency and driven by a sophisticated content management system – for a fraction of typical development costs, the spokesman claimed.
LVS chief executive, Simon Ordish, said: “Our Advanced Betting Platform gives operators very sophisticated risk management and event management technology.
“Unlike many of our competitors LVS will be running live demos throughout the show, giving potential partners the opportunity to see ABP first hand.”
The LVS Advanced Betting Platform now has an intuitive new click-and-drag content management system that enables marketing and trading staff to keep the websites fresh without system modifications, and the new live betting console has been upgraded to maximise the punters’ involvement, offering live streamed video, he added.
The latest version of the product also has advanced new tools for traders, and uses graphical representations that enable them to monitor risk at a global level.  A single team member can now oversee an operator’s total exposure at a glance by monitoring graphs that pulsate in real-time as the risk ebbs and flows, Ordish revealed.

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