Macau ambience to help William Hill attract Asian online punters

Macau’s reputation as the biggest gambling hub and entertainment mecca in the world has been leveraged by William Hill plc on its new Macau-themed online casino targeting Asian online punters living in Europe, and early reports indicate that the new site is proving as popular as the company’s Vegas-themed site launched last year (see previous reports).

In addition to conventional RNG-style games from suppliers like Scientific Games, the new themed site offers the latest live dealer games from top supplier Evolution Gaming, with all offerings available via desktop and mobile channels…and for that matter in the bookie’s High Street betting shops.

The bookie has scored an advantage in being the first to offer – exclusively for a few months – Evolution’s new Live Baccarat Squeeze game, which will appeal particularly to Chinese punters .

William Hill is not the first online operator to grasp the potential of a Macau-themed site; Betfair Macau is ahead of it in that respect and offers at least eight Asian-themed slots from the TGP Games studios, albeit reportedly with relatively low RTPs.

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