Lad´s Mag internet gambling deal for Plus-Five

The UK-based online gambling white label provider Plus-Five Gaming has launched a new online and mobile casino for the monthly and iconic lads’ magazine Loaded.
Aimed at the 16-35 year-old male demographic, Loaded presents the edited highlights of a young man’s interests and aspirations: football, cars, grooming, good looking women and gaming.
Adding an online gaming presence to Loaded.co.uk was an obvious brand extension for the magazine, a Plus Five spokesman said this week. The magazine’s reach extends to Britain, USA and Australia, and is augmented by a strong online and App presence.
“Plus-Five Gaming has been looking to extend the reach of its white-label business into the publishing arena and Loaded was the perfect media partner,” the Plus Five spokesman said. “With a readership that has a clear interest in gaming, as well as consuming content online and mobile; Loaded’s strategic fit could not be better.”
Plus-Five launched with casino amd mobile games in Jan 2010, and now offers clients Bingo, Poker, Sports Betting and Live Dealer games powered by companies like Aberrant Software, AliQuantum Gaming, Cozy Games, IGSoft, IGT and Viaden.
In the course of the last eighteen months, the company has launched 20 white-label sites and claims there are more in the 2011 pipeline. 2012 plans include the addition of Mahjong from Mahjong Logic.
Andy Sherwood, editor of Loaded Magazine, said. “We were approached by a number of companies offering white-label gaming, but it was an easy decision for us to go with Plus-Five, as they can provide us with the widest range of high quality games. They’re easy to use back-office was also an important part of the offering for us, as we need to have as much control as we can of the marketing and customer relationship”.

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