Major UK betting firms live on Betfect

London-based social betting platform startup Betfect said it had achieved a major milestone with the integration of major UK betting firms Ladbrokes and now the latest, William Hill.

The startup offers a digital betting social network for comparing, making and sharing sports bets from leading UK bookmakers and allows users to facilitate the entire betting process with multiple bookmakers by using their existing online betting accounts directly from the Betfect platform.

Betfect facilitates these functions through ”deep API integrations into the leading sports betting companies with whom the bet is accepted and settled”.

“Creating a social network for the sports betting community, allowing users to stay connected while using our services is a great idea,” Alex Rutherford, head of product innovation at William Hill said. “We are delighted to boost innovation by helping and supporting startups like Betfect to increase the level of engagement amongst our customers and to bring new ideas to market.”

Upcoming plans include the integration of additional bookmakers, sports data providers and the release of iOS and Android applications, Betfect said.