Major UK newspaper in white label sports betting deal

The major UK tabloid The Sun, which already has online and mobile gambling deals in place with Gamesys and LeoVegas (see previous  reports) is reportedly about to clinch a new white label sports betting deal with Gibraltar-based BetVictor.

The tabloid joins rivals like The Guardian, which recently sealed an agreement with FSBTechnology for an online sportsbook branded GoWager.

Mass circulation mainstream newspapers like these can clearly wield considerable publicity and promotional clout in the industry.

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