Malta lottery and jackpot provider launches a new World Cup game

Malta-based lottery and jackpot provider Spinola Gaming is using the major international appeal of the forthcoming World Cup football in Russia to launch a themed acquisition and retention game that enables online casinos to offer players the opportunity to win a main jackpot of Euro 50 million alongside secondary jackpots of Euro 25 million and Euro 10 million.

The company’s World Cup MILLIONS product, which can be integrated within five hours, is a simple, slot style game which requires players to match three of the same player to win Euro 50 million, three teams (Euro 25 million) or three coaches (Euro 10 million).

The game, which is based on an insured RNG, is fully customisable to complement a casino’s branding, colour ways and imagery.

Roberto Fernandez, marketing manager at Spinola Gaming said Thursday:

“The World Cup is the single most watched sporting spectacle and in 2014 attracted a global in-home television audience of 3.2 billion, which is over 46 percent of the world population. Our game majors on this unbelievable appeal and provides operators with a ready-made and compelling promotional opportunity to encourage conversions whether they are sign-ups or deposits.

“Once the conversion is made, players are provided with four free spins to have a chance of winning one of the life changing jackpots. The trials that we have run with World Cup MILLIONS have delivered fantastic player engagement levels based on three key factors, the simplicity of the promotion, its topicality and of course the chance to win Euro 50 million just by spinning a reel.

“It’s a simple, exciting and attractive promotion which goes live on June 14 when host nation, Russia open the competition against Saudi Arabia.”