Man U and Gloops extend social Gaming partnership

Manchester United Football Club (MAN U) has extended its partnership with Japanese social gaming partner gloops.

MAN U’s titled game “European Club Team Soccer Best Eleven Plus” has seen 1.4 million downloads since the beginning of the partnership just over a year ago.

In the game, players can assume the role of team manager, recruiting and creating the best squad possible and battling against other gamers to win the league.

Manchester United’s Group Managing Director, Richard Arnold said: “We are delighted that gloops have decided to extend their relationship with us for another year, and demonstrates that having a partnership with Manchester United yields impressive returns.

“gloops have produced an extremely popular product, with almost half of our four million followers in Japan downloading its Manchester United branded game, which is impressive given the short period in which it has been available.”

As part of the partnership, gloops has undertaken a Manchester United Soccer Schools programme in collaboration with the Manchester United Foundation.

The social gaming firm was founded nine years ago and has produced around 40 games. It boasts a user base of 30 million.