Panbet-owned online betting operator Marathonbet has been named UK betting partner to Premier League football club Liverpool FC.
Marathonbet joins the club’s suite of regional betting brands, which include 188BET and Comeon!.
The three-year deal will afford Marathonbet access to Liverpool’s fan base through stadium branding at Anfield and a digital presence on the popular club’s online properties.
Shaun Simmonds, head of sponsorship at Marathonbet, said: “This stands as a milestone in the history of Marathonbet. Liverpool Football Club is one of the most famous sporting organisations in the world, and we’re extremely confident that this partnership will help Marathonbet become an increasingly recognised brand on a global level.”