Marketing data analytics to be added to Spin Games offering

Reno-based Spin Games LLC, a HTML5 developer of gaming content and technology for the interactive and land-based gambling markets, has inked an agreement with Traffic Generation Ltd (TraffGen) to integrate its marketing data analytics technology into the Spin Robust Online Client.

Operators using Spin’s product will be able to use TraffGen’s marketing and social analysis tools as a result of the deal.

Spin’s Robust Online Client is an HTML5 remote gaming server designed specifically for the regulated US interactive gambling market, and offers a broad range of game content delivered on multiple platforms, including iOS and Android as well as desktop applications.

TraffGen’s analytical tools are supported by a top team of experts versed in analysis, cross-marketing, conversion and monetisation using a wide range of player influencing data.

Spin Games president Kent Young said Monday that the agreement with TraffGen delivers a combined solution which not only presents customised game content but also assists licensees to maximise player engagement and drive revenue across land-based and interactive platforms.

Andy Caras-Altas, CEO of TraffGen, said: commented, “Combining our cross-platform view, gaming and marketing tools, and real time player opinions with some of the best performing games content in the market makes a compelling proposition.”

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