Medialive showing off virtual reality gambling products at Italian expo

Live casino software developer and provider Medialive is attracting attention at the currently running ENADA expo in Rimini, Italy with its new virtual reality live roulette product, according to local reports.

Using a VR visor, online punters can experience enhanced ambience and a 360 degree view of the live dealer action at the Medialive studio tables and surroundings.

Medialive sales chief Angelo De Gobbi says his company is developing innovative ways to capture new player demographics as well as existing players, and that VR has a particular appeal for the millennial generation.

“This solution also allows you to retain customers by offering them a VIP gift box, already configured to be able to immediately enjoy the new gaming experience.

“In the case of live games, rather than virtual reality, it would be correct to speak of augmented reality, in fact there is nothing virtual throughout. The game experience is based on real elements.”

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