XLMedia buys Finnish affiliate websites for euro 15 million

The Finnish affiliate marketing network Good Game Limited has sold several of its successful operational websites to XLMedia in a deal that could total Euro 15 million.

The sites include Nettikasinot.com and Netticasinot.com and the agreement is expected to close before the end of Q1-2018, a company statement advised Friday.

The agreement covers content management systems, social network accounts, related intellectual property and affiliate accounts.

The sites that are the subject of the XLMedia deal delivered Euro 1.66 million in revenue on a 75 percent EBITDA margin last year, the statement revealed, advising that the consideration will be paid Euro 7 million in cash, with a further Euro 8 million subject to the sites achieving performance targets.

Good Game is currently developing a new affiliate concept titled Bojoko.com in which operators can generate and control their own content, a format that Good Game says has proved successful in travel companies like Tripadvisor and AirBnB.

Commenting on the sale of some of its websites to XLM, Good Game CEO Toni Halonen said: “This is a major deal for Good Game, allowing us to raise significant capital and focus on our newly-launched bojoko.com brand”.

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