Las Vegas-based sportsbook platform provider Metric Gaming has completed an undisclosed round of financing led by Alternative Trading Partners(ATP), with participation from major industry insiders as well as existing shareholders.
The funds will be invested in the completion of the company’s “first-to-market” SuperLive® mobile betting platform.
Metric has a rapidly growing roster of clients and market momentum in the mobile real-time betting industry, the company said.
“While the industry has been notoriously slow to keep pace with new technology, we are now in the midst of a paradigm shift,” Martin de Knijff, founder and head of product development at Metric said.
“Today bettors can make truly instant gratification wagers on their mobile devices, ranging from Rory McIlroy making his next putt to Tom Brady completing his next pass, and Metric has developed a powerful solution to meet this growing demand. Naturally, we’re excited to watch it unfold in the new year.”
Existing Metric Gaming customers include Coral, ONEWorks, Sporting Solutions, BoyleSports, Redbet, and Hattrick.