Metric Gaming moves into horse racing services

Betting technology firm Metric Gaming will showcase a new managed horse racing service at this year’s ICE event in London.

The debut of the new service comes on the back of last years successful launch of its first standalone, fully managed, end-to-end golf service.

Metric will work with data rights suppliers to offer a racing service with a breadth and depth of meeting coverage that the company says is comparable to industry leading operators.

“Metric Gaming is a B2B supplier that prides itself on thinking like a B2C operator,” Jim Supple, COO at Metric Gaming, said. “This philosophy enables us to be more effective partners and subsequently drives our product development.

“Our golf product led the field in 2017, offering more market types across more events than any other operator whilst delivering a very healthy margin for our customers. Now we seek to bring our partners the same results for their racing offering.”
The company is looking ahead to the launch of a new sportsbook solution in the next few months and the development of a proprietary football product targeted for launch in the third quarter of this year.

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