MGM to go online in New Jersey with GVC Holdings
News on 3 May 2017
News on 3 May 2017
MGM Resorts International (MGM) and GVC Holdings PLC (GVC), have agreed a partnership in which the playMGM brand will launch in the New Jersey market with online casino and poker games.
This new agreement expands GVC’s existing relationship with MGM in which it has provided software and support for MGM’s Borgata Hotel Casino and Spa in the New Jersey online market since 2013.
“Today’s announcement marks a strengthening of the relationship between the companies and the first time that real-money online casino and poker will be offered under MGM’s iconic brand,” a press statement reads.
playMGM casino and poker will launch later this year on the latest version of GVC’s proprietary technology stack, which offers desktop and mobile variants, over 300 casino games (including progressive jackpot slots) and multiple variants of tournament and cash play poker.
In addition, the new online operation will provide playMGM customers with MGM Resorts’ exclusive M life Rewards program, which will be integrated into the GVC platform.
“We are delighted to extend our relationship with MGM Resorts and to be launching casino and poker under the playMGM brand in New Jersey,” GVC’s Chief Operating Officer, Shay Segev, said. “MGM Resorts is quite simply one of the biggest and best names in the business, and we look forward to working with them for many years to come.”
“This is a historic moment for MGM Resorts to be launching real money online casino and poker under the MGM brand for the first time,” added Corey Sanders, Chief Operating Officer of MGM Resorts. “GVC has been a first-rate partner for us, and we are excited about the possibilities of extending that partnership as regulated markets open up in the U.S.”
