Microgaming in Bridemaids licensing agreement

Universal Pictures’ 2011 romantic comedy Bridesmaids is the latest movie to be featured in an online gaming slot.

The deal between Microgaming and Universal Partnerships & Licensing covers the development and distribution of a five-reel, multi-level bonus game titled “Bridesmaids” on both browser and mobile platforms featuring the movie’s main characters along with humourous clips.

“Bridesmaids is a comedy classic! The storyline, characters and genuinely hilarious stand-out scenes combine to make it one of the most successful comedy films of all time,” commented Roger Raatgever, chief executive officer of Microgaming.

“Furthermore, the brand adds a completely new dimension to our branded game portfolio – we’re excited for its launch later in the year.”