Microgaming briefs on new Playboy slot

The Isle of Man-based online gambling software developer Microgaming went the extra mile in briefing media on its new Playboy slot this week, sending a team to London to talk about the game and the creative process that led to its development.

The new 5 reel, 243 ways-to-win video slot is due for release early next (July) month, but for some weeks now advance information and comment have been appearing across the internet, and even youtube postings purporting to show a preview:

Features of the new slot include 4 different Free Spins opportunities, Wilds, Scatters, Running Wilds and Rolling Reels.

Held appropriately at London’s Playboy Club, the official briefing explored the new product and delivered the commercial message that Microgaming’s well established reputation for quality and brand awareness made it a top choice for operators in the online gambling and live dealer segment of the market.

This was especially the case with the new offering, an online slot which makes good use of the massive Playboy brand and the strong social media presence it enjoys.

Playboy and Microgaming have combined their respective assets and values, with the Playboy live dealer product launched several months ago now beginning to attract attention, attendees at the briefing were told.

The latest product of the relationship showcases the care and professional skills that have gone into the new slot’s development, and the Microgaming team expanded on that with a video presentation depicting how the creative process is initiated and developed through to production, where teams of artists, sound technicians and musicians bring to life the basic game concept.

The release will be backed with marketing activity that will include leveraging the impressive social gaming reputation of the Playboy brand – its Facebook fan page has over 8 million active followers – and the almost 17 million unique visits on a monthly basis recorded by the Playboy.com website.

With intense competition in the field, developers are under increased pressure to conceive and develop better games in terms of presentation quality, entertainment and features such as the social gaming appeal of progressive levels of advancement leading to reward – in the case of the Playboy slot, entry to the Platinum Club.

Players will be pleased to hear that Microgaming is planning the release of further such licensed products later in 2013, perhaps along with further media briefings.

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