Mobile focused Add2Bet feature from SBTech

Sportsbetting solutions provider SBTech has launched a new mobile-focused Add2Bet Live Betting feature.

Add2Bet enables players to instantly use the cash out value of an open bet to create a new double, treble or acca by combining it with new selections.

The feature is one of a series of recently-launched mobile-focused enhancements to SBTech’s sportsbook solution and follows in-depth research and development, including A/B testing, focus groups and practical scenario implementation in a live environment.

Key findings of that research revealed :

– under-35s are early adopters of the feature and users from this age group tried Add2Bet after seeing it just twice on average, whereas older users waited until they’d viewed it an average of five times.

– Of the total betting volume generated by the sample group, 7 percent of English Premier League live bets were placed by using Add2Bet to change an existing live bet.

– Nearly 70 percent of players who use Cash Out for an average of 40 percent of their betting activity placed a bet using the new feature.

Tom Light, SBTech Senior Vice-President of Business Development, said:

“Add2Bet is the latest example of a key sportsbook feature designed to benefit both players and betting operators, and we believe it is the fastest and most ergonomic innovation produced by any betting solutions provider thus far. I look forward to presenting the product and discussing it in depth with our clients and contacts.”

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