Mobile use by gamblers is growing

UK gamblers are increasingly turning to mobile devices for their action, according to the latest UK Gambling Commission figures, which indicate that year-on-year growth in mobile device gambling has been 10 percent, bringing the proportion of gambling carried out on mobile devices to 43 percent.

Participation statistics for gambling indicate that over the last year the number of Brits playing online has remained steady, suggesting a migratory trend to mobile devices by punters.

Research indicates that 68 percent of 18-24 year old online gamblers have been drawn to the pastime by advertising and social media activity. However it is a concern that 23 percent of respondents admitted they did not read the terms and conditions of online gambling websites, making themselves vulnerable to questionable requirements that could prejudice their eligibility for incentives and ability to cash out winnings.

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