Mr Green and NetEnt have launched a fully immersive, mobile-first, 3-D live casino experience dubbed Live Beyond Live.
In Live Beyond Live, Mr Green opens the door to his virtual casino, a penthouse set in Los Angeles. Inside customers will find a multi-table environment with live dealers and a choice of different tables to join.
The main technological advance with Live Beyond Live showcases impressive technological advances with the use of moving background assets in a deep field virtual environment.
Other advances include multiple tables, additional angles, higher-quality blackjack tables, real time notifications from other tables and improved audio quality.
The project was initiated over a year ago and development costs shared between the two companies. Mr Green retains exclusive rights to the product for the next 12 months.
Mr Green’s Live Beyond Live will launch as a desktop solution in the second quarter and be offered in parallel with the operator’s existing live casino offer.
Mr Green CEO, Per Norman, is confident Live Beyond Live will be the pinnacle of change in entertainment, saying: “Innovation and further enhancement of our product offering are key elements in our growth strategy. Live Beyond Live is challenging the traditional entertainment space and breaking away from conventional presentation formats.”
Per Eriksson, President and CEO of NetEnt added: “Mr Green has a great vision with a full understanding of the live gaming scene, which helps realize the full potential of NetEnt’s Live Casino. We see ourselves just like them, challengers who have the courage to try and invest in new things.”
“Our new Live offering is built to deal with the technological demands from both players and operators, much in line with Mr Green’s vision. With the collaboration now in place, we can really show what the product is capable of.”