GamingZone Entertainment and online gaming firm MRG have partnered up in a joint venture named GLHF.GG which is derived from the eSports gamerisms Good Luck, Have Fun, Good Game.
GLHF.GG will focus on entertainment, streaming, gamification and betting on esports and the site is expected to go live in the first quarter 2019.
The company is led by former Three chief commercial officer, Niklas Grawé serving as chief executive officer.
“We aim to create a community where esports followers across the world want to spend time,” Grawé said. “With this great and very relevant name together with our idea on how to mix streaming, betting and gamification, we have the prerequisites to attract attention from this rapidly growing audience.”
“GLHF.GG is an essential part in our strategy to expand in the value chain,” adds Per Norman, CEO of MRG. “This esports venture provides us with both significant knowledge and further growth opportunities.”