MX Digital in branded game supply deal with Traffic Generation
News on 19 May 2014
News on 19 May 2014
US-based online games developer and distributor MX Digital will supply exclusive branded slot games for the social casino market following a deal with Traffic Generation, announced this week.
Brands include Hulk Hogan, James Dean, Blues Brothers and David Hasselhoff.
“Our recent success and growth in the international sector combined with our portfolio of gaming with the biggest names in social media, makes the expansion to social gaming truly exciting,” said Ted Lanes, chief financial officer for MX Digital.
Andy Caras-Altas, chief executive officer of Traffic Generation added: “We are very excited to be working with branded content in the social space as it provides an opportunity to leverage the large social media following associated with these brands.
“Hulk Hogan, for example, has over two million fans on Facebook and over a million on Twitter. We believe there is a great deal of potential in leveraging international brands.”
