MX Digital launch social casino portfolio

Los Angeles-based developer MX Digital has launched a catalog of celebrity branded digital slot games on its new MX Social Casino App on Facebook.

MX Digital will utilise digital and analytics firm TraffGen’s marketing and player development tool kit to boost its presence in the social space, saying: “”We have great brands with partners who have passionate social media fan bases and who are anxious to promote these games with us.”

Titles developed by the firm feature Hulk Hogan, David Hasselhoff, James Dean, Dennis Rodman, Chuck Norris and The Blues Brothers, recently launched with William Hill.

Ike McFadden co-founder of MX Digital said:, “TraffGen is a perfect partner.  They offer a variety of marketing and technology services to their clients in social, online waged, and land-based casino industries.”

“When we entered into our partnership with MX Digital, we were very excited about their plan to leverage the large social media following associated with their library of brands,” added Andy Caras-Altas, chief executive officer for Traffgen. “We believe that high-profile brands, such as those in the MX stable, have a natural fit with the social casino market as players increasingly look to engage with trusted brands in what is an ever-congested market.”

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